About Me

Dyson - UX/UI Designer / User Researcher
(October 2019 - Present)

I lead User Experience testing and UI development across the US and Canada, coordinate with the Global Experience teams, Product Owners, and market stakeholders across the US, UK, Canada and Singapore. Create digital UI enhancements that are aligned with the Dyson Design System that are market specific or global enhancements. I create and run qualitative research testing with select participants to test new concepts, gather insights, or test existing trends gathered in customer qualitative feedback research.

• Deliver and present work to global teams and stakeholders.
• Create pixel-perfect high-fidelity mockups and prototypes as well as engineering builds for developer handoff.
• Study and report on website analytics from Google, and Adobe, in adition to heatmaping software.
• Facilitate screened participant testing with existing assets or prototypes.
• Mentor younger designers.
• Lead UX e-commerce research & UI design as the senior UX designer, conduct user testing, and UI development based on consumer data across the US and Canadian markets. Both direct and third party as well as manage cross-platform journeys on omni-channel marketplaces.
• Coordinate with cross functional teams Global Experience teams, Product Owners, and market stakeholders across the US, UK, Canada and Singapore around product launches, feature enhancements, and user research.
• Perform qualitative research to influence design concepts for A/B testing on Dyson dot com along with presenting research to leadership and senior stakeholders.
• Create digital UI enhancements that are aligned with the Dyson Design System and brand standards. These may be market specific or global enhancements built for mobile, tablet and desktop e-commerce experiences on Adobe Experience Manager.
• Development around ADA AA compliance to design with accessibility in mind.
• Design and run qualitative research testing with select participants to test new concepts, gather insights, or test existing trends gathered in customer qualitative feedback research.
• Created an Amazon e-commerce Design System with Figma to be utilized by global team of designers as part of a staggered launch based on US learnings.
• Formulated a testing strategy around how to improve MyDyson log in and account creation, leading to a +17.5 improvement in account creation and +10% improvement in log in rate during A/B testing.
• Designed an enhancement to MyDyson to improve NPS by 21 points on desktop and 9 points on mobile.
• Worked with global stakeholders and testing teams to redesign and develop a new interactive comparison chart that led to a 184% improvement in click through-rate to PDP’s from compare.

W.S. Darley & Co. - Web & User Interface Designer
(Janurary 2017 - Present)
In my role at W.S. Darley & Co. I am tasked with designing the User Experience and front end web presence of our 6 divisional websites, preform A/B testing, and optimize based on the conversion results of our users.

• I design and refine the user experience for our customers to allow them to experience more meaningful interactions across 7 divisional websites.
• Perform A/B testing and optimization for customer conversions based on webpage heat maps, and traffic analytics.
• Conduct user research, to bring ideas from initial design wireframes mockups to high fidelity prototypes.
• Creation of advertising campaigns ranging from email marketing and affiliate sites to social media.
• Development and construction webpages in ExpressionEngine, Magento 2.0 using HTML, CSS, and Javascript.

MIDOPT - Production Engineer
(August 2015 - Janurary 2017)
I lead the engineering and R&D effort to meet goals for production as well as creation of new products.

• Design, research, and engineer new products, materials and parts for production to meet desired tolerances.
• Manage and operate multiple CO2 laser cutters, creation of 3D Printed prototypes and design drawings.
• Assist and work with the Production, Sales, and Marketing team members to accomplish projects on tight deadlines.

MARMED - Freelance Industrial Designer
(January 2015 - October 2016)
I design and code websites for clients based on their need and band identity. I believe in designing responsive websites to give users of all devices a rich experience.

• Produced sketches to 3D models based on Human Factors and manufacturability.
• Managed new product development for exploratory medical devices.

RTC - Contract Freelance Industrial Designer
(January 2015 - October 2016)
I design and code websites for clients based on their need and band identity. I believe in designing responsive websites to give users of all devices a rich experience.

• Responsible for multiple Point Of Purchase projects from sketching to 3d development.
• Worked on projects for clients including Nike, Adidas, Lego, and Blistex.

Cesaroni Design Associates - Industrial Designer
(September 2011 - June 2012)
I design and code websites for clients based on their need and band identity. I believe in designing responsive websites to give users of all devices a rich experience.

• Worked with creative directors and clients to develop concepts from sketch to prototype.
• Clients include Bilt by Agassi And Reyes, Perkin Elmer, Leco Corp, Subzero, and Wolf.

Milwaukee Electric Tool - Industrial Design Intern
(May 2010 - August 2010)
I design and code websites for clients based on their need and band identity. I believe in designing responsive websites to give users of all devices a rich experience.

• Developed products while working with the Industrial Design, Marketing, and Mechanical Engineering teams.
• Responsibilities included: reviewing user feed-back, hand sketching, SolidWorks, digital sketching, and model making.

Baxter Healthcare - Industrial Design Intern
(May 2009 - August 2009 )
I design and code websites for clients based on their need and band identity. I believe in designing responsive websites to give users of all devices a rich experience.

• Produced ideation sketches on exploratory medical devices with senior design team.
• Completed projects on medical devices to treat kidney failure, and saline cleaning devices.